Semiotic theory is well developed, but what is its use in practical analysis?

This course describes the various approaches within the new broader framework of Cognitive Semiotics, which encompasses Peircean, Husserlian phenomenological and Saussurian analytic approaches.

The course demonstrates especially the practical use semiotic analysis in a number of areas such as animal and child communication, biosemiotics, brands and ads, cartoon, as well as cognitive intercultural linguistics performed by internationally recognized researchers.

The course also has an interactive core as the participants will present their PhD-projects and their empirical problems in order to have their analytical methodology enriched by a collective debate.